About Madsen Ink

New Ulm, Minnesota
Madsen Ink is an advertising, creative agency located in the Minnesota River Valley. We partner with businesses who do not have a marketing or media department and become that department. For a one shot deal or a long term gig. As we don't blow our own snow, drill our own teeth, or shingle our own house, we highly encourage businesses to not have the cashier create their logo, or the hygienist write the company newsletter. Remember it's your business, not a Saturday afternoon DIY project.

Sunday, January 11, 2009

Welcome to MadsenInk Thinks

After nearly 20 years of working for a small town Midwestern newspaper, surviving the good, bad and the ugly when it came to bosses and co-workers, enduring cockroaches crawling on my pica ruler (the newspaper building was rather a hovel), not to mention the lousy pay--the day came when I thought--there has to be something better than this. I want to run my own business and work for myself!

That day was my third day on the job.

But never one to make a hasty decision, I persevered for 19 more years working for someone else. And I'm glad I did.

If I had bailed when I wanted to--and I wanted to more times than I could count cockroaches--I would not have a successful advertising agency (which I run with my husband--more on that in future posts) today. I would not have the lifelong friends and mentors I treasure. Nor would I have had all the invaluable on-the-job-training I received during a technological time period that went from big blue Compugraphics, whose size rivaled a fish house, to virtual layout, design and communication on computers whose size rivals a pack of Dentyne gum.

What I'm saying is before you take that leap to self-employment there are things you have to know. Things no one else will tell you. Until now.

3 comments:

  1. Yes, the leap! Hurry up with the next installment, the thing I HAVE to know.

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  2. I miss those fishhouse-sized tools. I just saw the latest Will Smith movie, Seven Pounds, which features a giant printer just about identical to the one Haas' ran at the HD. The good old days. :)

    Tell me about overcoming fear, will ya, sometime soon? Leaving the safety of a regular job is s-c-a-r-y.

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  3. Great blog. I can remember when the computer at Federated Insurance where I worked in the early '70's was as large as a room. I want to read more. I think a blog that starts out as good as this one does, should inspire others to make the leap to their own business. Can't wait for the next installment.

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